Insights for the new search landscape
In-depth guides from our strategists on ranking in Google, winning the map pack and getting cited by AI assistants.
E-commerce SEO
Ecommerce SEO checklist: the complete guide to ranking your store
An ecommerce SEO checklist and guide covering site architecture, category page SEO, product page SEO, faceted navigation, stock handling, schema, speed, platform-specific fixes and AI shopping visibility.
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International SEO
Hreflang and international SEO: a practical guide to getting it right
Hreflang tells search engines which language or country version of a page to show each user. This international SEO guide covers correct hreflang tags, x-default, common errors, ccTLD vs subfolder decisions and a rollout plan.
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Local SEO
Local SEO checklist: 40 steps to rank in the map pack in 2026
A practical local SEO checklist with 40 steps across Google Business Profile, reviews, citations, local landing pages, schema and tracking. Work through it in order and you will have the foundations of a map pack strategy.
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Measurement
GDPR SEO: how to measure organic and AI search traffic when visitors decline cookies
GDPR SEO measurement means tracking organic and AI search performance while respecting consent. Here is how Consent Mode v2, server-side tagging, cookieless analytics and Search Console fit together, and what you can still measure reliably.
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Seasonal SEO
Ramadan SEO and the GCC seasonal calendar: what to publish, and when
Ramadan SEO works best when pages go live weeks before the month begins. This GCC seasonal marketing calendar maps Ramadan, Eid, White Friday, national days and shopping festivals month by month, with timing and tactics for each.
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AI Search
What is GEO? A practical guide to generative engine optimization
GEO, or generative engine optimization, is the practice of getting your brand cited and recommended in AI-generated answers. Here is how it differs from SEO and AEO, how AI engines pick their sources and a plan you can start this quarter.
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