How we work

The IMPOSE Method: SEO you can see working

No black boxes. A clear six-step method, a 90-day roadmap you can hold us to, and reporting that connects every task to rankings, AI visibility and revenue.

  1. I

    Investigate

    Crawl, logs, Search Console, analytics and an AI visibility baseline. We measure where you stand on Google and in AI answers before we change anything.

  2. M

    Map

    Keywords, questions and AI prompts mapped to intent and to pages. One owner per topic, so pages never compete with each other.

  3. P

    Prioritize

    Every task is scored for impact and effort, and the result is a 90-day roadmap your team can actually ship.

  4. O

    Optimize

    Technical fixes, on-page improvements, schema and internal links that make every priority page crawlable, fast and clear.

  5. S

    Strengthen

    Content, digital PR and brand mentions that earn authority with Google and citations from AI engines.

  6. E

    Evaluate

    Monthly reporting on rankings, traffic, leads, revenue and AI share of voice. Then we iterate on what the data shows.

Your first 90 days

What happens, and when

Days 1–30

Investigate & map

  • Kickoff and access setup
  • Technical, content and authority audit
  • AI visibility baseline across 5 engines
  • Keyword, question and prompt map

Days 31–60

Prioritize & optimize

  • Impact/effort roadmap signed off
  • Critical technical fixes shipped
  • Priority pages re-optimized
  • Schema and entity graph live

Days 61–90

Strengthen & evaluate

  • New content and digital PR underway
  • Citation and mention building
  • First full monthly report
  • Roadmap for the next quarter

Sample AI visibility dashboard

What your monthly AI report looks like

Illustrative data for a fictional brand tracked against a panel of 150 buyer prompts. Your report uses your real prompts, competitors and markets.

Citation rate by AI engine

  • ChatGPT8%
  • Perplexity12%
  • Gemini5%
  • AI Overviews10%
  • Copilot6%

AI share of voice

9%

vs top 5 competitors

Answer accuracy

72%

facts stated correctly

AI referral sessions

140

per month from AI engines

Prompts won

11

of 150 tracked prompts

Communication

How we keep you in the loop

Shared channel

Slack, Teams or email: whatever your team already uses, with replies within one business day.

Monthly strategy call

Results, learnings and next priorities, with the strategist doing the work, not an account manager.

Live dashboard

Rankings, organic traffic, conversions and AI visibility in one Looker Studio dashboard, updated automatically.

Plain-English reports

A monthly written summary of what we did, what moved, why, and what comes next.

Our standards

Commitments we put in writing

  • White-hat only, aligned with Google Search Essentials and Bing Webmaster Guidelines
  • No private blog networks, paid link schemes or auto-generated spam content
  • Month-to-month terms after an initial 3-month period
  • You own every asset: content, data, dashboards and accounts
  • GDPR-conscious data handling and measurement
  • Honest forecasts. We never guarantee rankings.

FAQ

Working with IMPOSEO

Can't find your answer? Ask us directly. A strategist, not a salesperson, replies within one business day.

Ask a question

What happens in the first week?

We run a kickoff call, collect access to Search Console, analytics and your CMS, agree KPIs and start the audit. You will receive a written onboarding summary with timelines and owners by the end of the first week.

Who will work on my account?

A senior strategist leads your account and does hands-on work, supported by technical, content and digital PR specialists as your roadmap requires. You always know who is doing what.

How do you work with our developers?

We write developer-ready tickets with acceptance criteria, join sprint planning if helpful, and QA every release. If you have no developers, we can implement directly in most CMSs.

How often will we meet?

Most clients have a monthly strategy call plus asynchronous updates in a shared channel. Fast-moving projects such as migrations get weekly check-ins.

What does the monthly report include?

Organic traffic and conversions, rankings for priority keywords, map pack visibility where relevant, AI citation rate and share of voice, work completed, and the priorities for next month, all explained in plain English.

Can we pause or cancel?

Yes. After the initial three-month period, engagements run month to month with 30 days notice. We would rather keep clients with results than with contracts.

Ready to be the answer, not the second page?

Tell us about your site, your markets and your goals. We reply within one business day with a clear, honest plan. No lock-in contracts.

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  • Reply within 1 business day
  • Senior strategist, not a salesperson
  • No lock-in contracts
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