SEO audit services

SEO audit services that end in a clear plan, not a pile of warnings

Our SEO audit services review your site the way Google, Bing and AI crawlers experience it: technical health, content quality, backlinks, Core Web Vitals and AI readiness. You get a ranked action plan that shows what to fix first, why it matters and who should own it.

Get a free proposal What's included
  • Web SEO
  • Senior-led
  • No lock-in
  • Monthly reporting

Get your free SEO audit

Tell us about your site and we'll show you the biggest SEO Audit opportunities.

No spam. Reply within 1 business day.

Sound familiar?

What's holding your visibility back

1

Tool reports full of equal-weight errors

Automated crawlers flag hundreds of issues with no sense of priority, so teams fix easy warnings while the problems costing traffic stay in place.

2

A traffic drop nobody can explain

An algorithm update, a release that changed templates or an indexing problem can all look the same in analytics. Without diagnosis, the fix is guesswork.

3

Audits that never get implemented

A long PDF with no owners, effort estimates or order of work tends to sit unread while the same issues compound.

4

No view of AI search readiness

Standard audits rarely check whether AI crawlers can reach your content, whether Bing indexes it, or whether AI assistants describe your brand correctly.

What's included

Our SEO Audit service, end to end

Every engagement is scoped to your site and goals. These are the building blocks we combine.

Technical SEO audit

A full crawl plus Search Console and log-file analysis covering indexation, canonicals, redirects, rendering, sitemaps, robots rules and site architecture.

Core Web Vitals review

Field and lab data for LCP, INP and CLS by template, with the specific causes behind each failing page type.

Content and on-page audit

Cannibalization, thin and outdated pages, intent mismatches, title and heading issues, and gaps against the pages outranking you.

Backlink profile audit

The quality, relevance and distribution of your links, risky patterns, lost links worth recovering and the authority gap to competitors.

Competitor and SERP analysis

Who ranks for your priority terms, what their pages do differently, and which SERP features and AI answers appear for those queries.

AI readiness review

AI crawler access, Bing indexation, schema and entity consistency, plus spot checks of how ChatGPT, Perplexity and AI Overviews describe your brand.

E-commerce SEO audit modules

Faceted navigation, product variants, pagination, out-of-stock handling, product schema and Merchant Center alignment for online stores.

Prioritized action plan

Every finding scored for impact and effort, grouped into sprints and assigned to an owner: developers, content, marketing or us.

Walkthrough session

A live call to explain the findings to your team, answer questions and agree what happens first.

In the details

Types of SEO audit we run

The core method stays the same, but the emphasis changes with the question you need answered.

  1. 01

    Full website SEO audit

    Technical, content, authority and AI readiness reviewed together. The right choice when you want a complete picture and a 6 to 12 month roadmap.

  2. 02

    Technical SEO audit

    A deep look at crawling, indexation, rendering and performance for large or complex sites, often run before development planning.

  3. 03

    E-commerce SEO audit

    Catalog-specific checks for faceted URLs, variants, category copy, product schema and platform faults on Shopify, WooCommerce, Magento and BigCommerce.

  4. 04

    Traffic drop audit

    A focused diagnosis that matches the timing of a decline to releases, algorithm updates and indexation changes, followed by a recovery plan.

  5. 05

    Pre-migration audit

    A baseline of URLs, rankings and links taken before a redesign or replatform, so nothing valuable is lost in the move.

  6. 06

    International audit

    Hreflang validation, market-level indexation and structure checks for sites serving several countries or languages.

Your first 90 days

A roadmap you can hold us to

  1. Week 1

    Access and discovery

    • Search Console, analytics and log file access
    • Goals, known issues and recent changes documented
    • Full site crawl and data collection
  2. Weeks 2–3

    Analysis and scoring

    • Technical, content, backlink and AI readiness review
    • Competitor and SERP comparison
    • Each finding scored for impact and effort
  3. Week 4

    Plan and handover

    • Prioritized action plan with owners
    • Walkthrough session with your team
    • Optional implementation and a re-crawl to verify fixes

What we report

Metrics that matter

  • Share of audit actions completed
  • Indexed vs submitted URLs
  • Core Web Vitals pass rate by template
  • Crawl errors and redirect issues over time
  • Organic clicks and conversions on fixed sections
  • AI crawler access and AI citations

Free SEO Audit vs full SEO audit

Free SEO AuditFull SEO audit
PurposeSpot the biggest gaps and decide where to startDiagnose every significant issue and plan the fixes
ScopeTop pages and key templatesThe whole site, including server logs where available
Data sourcesCrawl sample and public dataFull crawl, Search Console, analytics, logs and backlinks
AI readinessHeadline checksFull review with brand answer spot checks
DeliverableSummary of top issues and opportunitiesScored action plan with owners and a walkthrough
CostFree, with no obligationQuoted after scoping
Best forDeciding whether and where to investTeams ready to fix and grow

What our SEO audit services cover

SEO audit services should answer two questions: what is holding your site back, and what should you do about it first? Our audits answer both. We combine a full crawl with Search Console, analytics, backlink data and, where available, server logs. Then we compare the results against the sites outranking you.

The review covers four areas.

Technical SEO audit

Crawling, indexation, canonicals, redirects, JavaScript rendering, sitemaps, robots rules, site architecture and Core Web Vitals. This part overlaps most with our technical SEO service, and it often explains why good content underperforms.

Content and on-page

Keyword cannibalization, thin or outdated pages, intent mismatches, weak titles and gaps against competitors. We look at what each important page targets and whether it is the best answer available for that search.

Authority

The quality and relevance of your backlinks, risky patterns, lost links worth recovering and the gap to competitors. Links are judged on relevance and editorial value, not only on third-party scores.

AI readiness

AI crawler access, Bing indexation, structured data and entity consistency across the web. We also run spot checks of how ChatGPT, Perplexity and Google AI Overviews describe your brand today.

How we prioritize findings

Any audit tool can generate a long list of warnings. The value of a professional SEO audit is knowing which ones matter. We score each finding for impact, meaning how much traffic or revenue it affects, and for effort, meaning how hard it is to fix. Then we group findings into sprints.

Critical problems, such as important pages excluded from the index, go to the top regardless of effort. Cosmetic warnings that affect nothing measurable go to the bottom or off the list entirely. Each action names an owner, so developers, writers and marketers know exactly what’s theirs.

Start with the Free SEO Audit

Not every business needs a full audit on day one. Our Free SEO Audit reviews your top pages and key templates and highlights the largest gaps. It shows whether your main opportunity is technical, content or authority. It’s a no-obligation way to decide whether a full audit or an ongoing program makes sense for you.

E-commerce SEO audits

Online stores fail in ways brochure sites don’t. Faceted filters can create thousands of crawlable URL combinations. Variants can duplicate product pages, and out-of-stock items can either waste crawl budget or throw away rankings when removed. Our e-commerce SEO audit adds catalog-specific checks for these problems, plus product schema, category copy and Merchant Center alignment. It also covers the known faults of the major platforms. For stores that need ongoing work, our e-commerce SEO team picks up where the audit ends.

After the audit

The audit ends with a walkthrough session, not a file in your inbox. From there, you can implement the plan in-house, ask us to handle it, or split the work. If a redesign is coming, the audit doubles as the baseline for website migration SEO. When fixes go live, we re-crawl to confirm they work and measure their effect on organic traffic and conversions.

Our best case study

You found us through search.Imagine what we can do for you.

We don't buy our visibility with ads. If you landed here from Google, Maps or an AI answer, you've just seen the IMPOSE Method at work, on our own business. Now picture it working for yours.

Get a free proposal See how we work
  1. seo agency|
  2. #1IMPOSEO: SEO for Google & AI searchimposeo.com
  3. You're here. That's organic search working.

FAQ

SEO Audit FAQs

Can't find your answer? Ask us directly. A strategist, not a salesperson, replies within one business day.

Ask a question

What is an SEO audit?

An SEO audit is a structured review of everything that affects how your website performs in search. It covers technical health, content quality, on-page optimization, backlinks and, increasingly, readiness for AI search. A good audit ends with a prioritized plan that explains which problems cost the most traffic and how to fix them.

What does your SEO audit include?

Our full SEO audit includes a technical SEO audit, a Core Web Vitals review, content and on-page analysis, a backlink audit, a competitor comparison and an AI readiness review. E-commerce sites also get catalog-specific checks. Every finding is scored for impact and effort, and we walk your team through the plan on a live call.

What's the difference between the Free SEO Audit and a full audit?

The Free SEO Audit is a quick review of your top pages and key templates that highlights the biggest gaps and helps you decide where to start. The full SEO audit is a paid, in-depth project covering the whole site with Search Console, analytics and log data, delivered as a scored action plan with owners.

How much do SEO audit services cost?

The cost of a full audit depends on the size and complexity of your site, the number of markets or languages, and whether you need e-commerce or migration modules. We scope each audit before quoting. If you are unsure whether you need one, start with the Free SEO Audit and decide from there.

How long does an SEO audit take?

Most full audits take three to four weeks from receiving access to the walkthrough session. Very large sites, or those with several markets, can take longer. If we find something urgent along the way, such as important pages accidentally blocked from indexing, we flag it straight away rather than waiting for the final report.

What access do you need for an audit?

At minimum, we need read access to Google Search Console and your analytics platform. Server log files, Bing Webmaster Tools and read access to your CMS make the audit more accurate, and Merchant Center access helps for online stores. We don't need admin rights for an audit, and you can revoke access at any time.

Do you implement the fixes after the audit?

We can. Some clients take the action plan to their own developers and writers, others ask us to implement it, and many split the work. The plan is written to be usable either way. If you move into an ongoing engagement, we re-crawl after each sprint to confirm fixes are live and working.

How often should a website have an SEO audit?

A full website SEO audit once a year suits most sites, plus a focused audit after any major change such as a redesign, replatform or significant traffic drop. Large or frequently updated sites benefit from continuous monitoring between full audits, so new issues are caught within days rather than months.

Can an SEO audit explain a sudden drop in traffic?

Usually, yes. We line up the timing of the drop with site releases, known algorithm updates, indexation changes and competitor movements, then look at which pages and query types lost visibility. That pattern normally points to the cause. The result is a recovery plan rather than a list of general best practices.

Do you run e-commerce SEO audits?

Yes. Our e-commerce SEO audit adds checks for faceted navigation, variant and duplicate URLs, pagination, out-of-stock and discontinued product handling, category page copy, product schema and Merchant Center. We also review platform-specific faults on Shopify, WooCommerce, Magento, BigCommerce, Salla and Zid.

Does the audit cover AI search visibility?

Yes. We check that AI crawlers such as GPTBot, OAI-SearchBot and PerplexityBot can access the content you want surfaced, confirm Bing indexation, and review schema and entity consistency. We also test how AI assistants describe your brand for key prompts, which often reveals outdated or inaccurate information worth correcting.

Related services

Technical SEO

Rankings and AI citations start with infrastructure. We find and fix the crawl, index, speed and rendering issues that stop Google, Bing and AI crawlers from reading your site, then keep it healthy with continuous monitoring.

SEO Migration

Redesigns, replatforms and domain changes are when sites are most likely to lose organic traffic. Our website migration SEO covers benchmarking, redirect mapping, staging QA and post-launch monitoring, so the rankings and links you've earned carry over to the new site.

E-commerce SEO

Online stores lose revenue to filter URLs, thin category pages and product data that search engines misread. Our e-commerce SEO services fix the catalog foundations, then build the category content, product schema and authority that win in Google, Shopping and AI shopping answers.

AI Visibility Tracking

You can't improve AI visibility you don't measure. We track how often ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews mention and cite your brand, whether what they say is accurate, and how much traffic and revenue AI referrals bring.

Ready to be the answer, not the second page?

Tell us about your site, your markets and your goals. We reply within one business day with a clear, honest plan. No lock-in contracts.

Get a free proposal Free SEO audit
  • Reply within 1 business day
  • Senior strategist, not a salesperson
  • No lock-in contracts
Free auditGet a proposal