What our local SEO services include
Local SEO services help people nearby find you at the moment they need you. That covers the map pack on Google, Google Maps itself, Apple Maps, Bing and the local organic results underneath. It also increasingly covers AI assistants that answer “who’s the best [service] near me?” directly. We treat all of these as one system, because they draw on the same data.
Every engagement follows the IMPOSE Method. We investigate your listings and competitors, map the searches that bring customers in each area and prioritize the fixes with the most impact. Then we optimize, strengthen your reputation and evaluate results every month.
Google Business Profile comes first
Your Business Profile is usually the most influential local ranking asset you control. We choose categories based on what customers search and what top-ranking competitors use, fill in services and attributes, and keep photos and posts current. For suspensions, service-area setups and spam competitors, see our Google Business Profile optimization service.
Local citation building that fixes data at the source
A citation is any mention of your name, address and phone number online. Google cross-checks these mentions to confirm you are real and located where you say. Directories also copy each other, so an old address on one data aggregator can reappear on dozens of sites months after you fix it by hand.
Our citation work runs in three passes:
- Audit. We find every existing listing, including duplicates left by past moves, rebrands or phone changes.
- Clean up. We correct or merge listings, starting with the aggregators and platforms other sites pull from.
- Build. We submit to 40+ relevant directories: global platforms such as Apple Business Connect, Bing Places, Yelp and Facebook, plus country and industry sites like Yell in the UK or Yellow Pages in Canada and Australia.
We keep a master record of your details, so the next change of hours or number takes a day rather than a quarter.
Review management and SEO reputation management
Reviews influence both rankings and whether searchers click. Volume matters, but so do recency, the words customers use naturally and how you respond. We set up a request flow that reaches customers right after a job or visit, by email, text or WhatsApp where that is the norm. Every customer gets the same request, since review gating and incentives break Google’s policies and, in many markets, consumer protection law.
We then write response guidelines for each star rating and monitor Google, Facebook and the industry sites your buyers check. Fake or policy-breaking reviews are flagged and escalated with evidence.
Local landing pages and schema
Each location or core service area gets its own page. A good local page answers the questions a nearby customer has: which services are offered there, how to get there, when it’s open and what other locals say. We add LocalBusiness schema with hours, coordinates and service areas. For brands with many branches, our multi-location SEO service scales this without duplicate content.
Local visibility in AI answers
Assistants such as ChatGPT, Gemini and Copilot build local recommendations from profiles, reviews, directories and local press. We test local prompts every month and record whether you appear and whether your details are right. When they are wrong, the fix is usually upstream in a listing we already manage. Our AI SEO team handles the wider brand picture.
What you’ll see in reporting
You get a monthly report with geo-grid map rankings, profile calls and direction requests, review trends, citation accuracy and leads from local pages. For a head start, work through our local SEO checklist or request a free SEO audit.