A senior SEO consultant, not an account manager
Dutch companies often prefer working with a senior specialist over a large agency, and search behavior reflects it: “seo consultant” gets about 880 monthly searches in the Netherlands, more than the 720 for “seo agency” (Google Ads, 2026). We work as an SEO consultant for Netherlands-based teams that want direct, practical advice from the person doing the analysis, whether they execute in-house or want us to implement.
For most Dutch companies, growth has an international angle. The Netherlands is small, well connected and outward-looking, so growing usually means selling in more than one country, often to English-speaking buyers.
English-language search as a growth engine
The Netherlands consistently ranks among the world’s most English-proficient countries, and it shows in search. Many B2B, software and professional queries happen in English, even inside the country. “ai seo”, for example, gets about 720 monthly searches in the Netherlands (Google Ads, 2026).
We research English demand market by market and decide page by page which audience each page serves. That avoids two common mistakes: publishing one generic English version for every market, and ignoring English demand that competitors have not noticed.
Selling across borders from the Netherlands
With Rotterdam’s port and dense logistics networks, Dutch brands are well placed to sell across Europe. SEO has to keep up. A typical expansion adds:
- Belgium: fr-BE pages for Wallonia and Brussels, built around local competitors and delivery expectations
- UK, Ireland and international: en-GB, en-IE or generic English pages for English-speaking buyers
Hreflang ties these versions together, and the structure decision, one domain with subfolders or separate country domains, shapes how quickly new markets rank. Our international SEO service handles the plan and the rollout.
E-commerce SEO against marketplaces
bol and Amazon.nl dominate many product searches. Dutch stores win by owning the searches marketplaces handle poorly: category guides, comparisons, brand queries and rich product pages with specifications, reviews and schema. Clear delivery times, return policies, familiar payment options such as iDEAL and trust marks like Thuiswinkel Waarborg help organic visitors convert.
Our e-commerce SEO work covers faceted navigation, product schema and Merchant Center feeds, backed by technical SEO for common platforms such as Shopify and WooCommerce.
AI search visibility
Dutch buyers use ChatGPT, Perplexity and Google AI Overviews to shortlist products and suppliers, often in English. Our AI SEO work makes sure your brand is described consistently across English-language sources, your key pages answer questions directly and AI crawlers can access your content. We track citations in the markets you target.
Measurement under the AVG
The GDPR, known in Dutch as the AVG, requires valid consent for non-essential cookies, and the Dutch data protection authority has actively checked cookie banners. We set up Consent Mode v2 and server-side tagging where useful, and report organic performance with Search Console data, which does not depend on cookies.
How we work together
We work remotely with teams across the Netherlands, in your time zone. Expect direct recommendations, a shared roadmap and monthly reporting, with engagements running month to month after an initial three-month period. For neighboring markets, see our Ireland and United Kingdom pages. Start with a free SEO audit.