Free tool
SEO ROI calculator
Move the sliders to project the extra leads, customers and revenue that organic growth could deliver over 12 months, and what return that means on your SEO investment.
Projected extra revenue in year one
–
Estimated ROI on SEO investment
–
Extra visits / month (month 12)
–
Extra leads / sales (year)
–
New customers (year)
–
Break-even month
–
Cumulative revenue vs investment
RevenueInvestment
Estimates assume growth ramps up gradually over 12 months. They are illustrative and not a guarantee of results.
Get a forecast from your real dataFAQ
About SEO ROI
Can't find your answer? Ask us directly. A strategist, not a salesperson, replies within one business day.
Ask a questionHow is SEO ROI calculated?
SEO ROI compares the extra revenue from organic search with what you invest in SEO: (incremental organic revenue − SEO investment) ÷ SEO investment. This calculator estimates incremental revenue from traffic growth, conversion rate and average order or deal value.
How accurate is this calculator?
It is a planning estimate, not a forecast. Real results depend on competition, site health, content and authority. A free audit lets us build a forecast from your actual Search Console data and keyword opportunities.
What growth rate should I use?
Conservative scenarios typically assume 20 to 40 percent organic growth over 12 months for established sites. Newer sites or sites with major technical issues can grow faster from a low base, while very competitive markets grow slower.
Does this include AI search traffic?
AI referral traffic from ChatGPT, Perplexity and Copilot is still small for most sites but growing quickly. The calculator treats it as part of organic growth; our reporting tracks it separately.