What our AI SEO services cover
Our AI SEO services make sure the systems behind ChatGPT, Perplexity, Gemini, Microsoft Copilot and Google AI Overviews can find your content, understand your brand and trust it enough to cite. You may also hear it called AI search optimization, LLM SEO or generative engine optimization. The work sits on top of classic SEO rather than replacing it, but the goal shifts from “rank a page” to “be named in the answer.”
That matters because the answer is often the whole experience. A buyer who asks an assistant for the best payroll software for a 50-person company may read a shortlist of three names and never open a results page. If you are not one of the three, you were never considered.
How generative engines pick their sources
Each AI search product works a little differently, and none publishes its full ranking logic. The broad pipeline is well described in research on retrieval-augmented generation and in the providers’ own documentation, though. It has four stages.
1. Retrieval
The system turns the prompt into one or more search queries and pulls candidate pages from an index. Google has documented that AI Overviews and AI Mode may use “query fan-out,” running several related searches across subtopics. If your page isn’t indexed, or your robots rules block the relevant crawler, you drop out at this step.
2. Ranking and grounding
Candidates are scored for relevance and trust, and the strongest passages are handed to the model as grounding material. Classic signals still count here: authority, topical depth, freshness and clean HTML. A passage that answers the question directly is easier to use than one buried under a long introduction.
3. Synthesis
The model writes an answer from those passages plus what it learned in training. Training knowledge explains why brands with many consistent mentions across the web get recommended even when none of their pages is retrieved. It also explains why errors appear when sources are thin or contradictory.
4. Citation
Finally, the engine attributes claims to sources as numbered links, source cards or inline mentions. Not every mention gets a link, and not every cited page gets named in the text. We track both, because a mention shapes the buyer’s shortlist and a citation sends the click.
What is documented and what is observed
We separate the two in every recommendation. Google says there are no special requirements for AI Overviews beyond being indexed and eligible to show a snippet. OpenAI says pages must be open to OAI-SearchBot to appear in ChatGPT search answers, and Perplexity says PerplexityBot powers its search results rather than model training.
Other patterns are observed but unconfirmed. AI answers seem to favor pages with specific numbers and clear definitions, lean on review and community sites for recommendations, and prefer recently updated content for time-sensitive topics. We test these patterns on your prompt panel instead of treating them as rules.
Why SEO is still the foundation
AI engines retrieve from search indexes, so pages that are indexed, fast and authoritative start with an advantage. Our technical SEO work makes sure crawlers receive complete HTML quickly. Content SEO builds the topical depth models draw on, and link building and digital PR earns the mentions that shape how models describe you.
How we deliver AI SEO with the IMPOSE Method
We Investigate with an AI visibility baseline across a panel of real buyer prompts. We Map those prompts to intent and to the pages that should win them, then Prioritize fixes by impact and effort. We Optimize access, schema and page structure, Strengthen entities and third-party mentions, and Evaluate monthly with citation rate, AI share of voice and AI referral traffic.
Our specialist pages go deeper on generative engine optimization, answer engine optimization, Google AI Overviews, ChatGPT SEO, Perplexity, Gemini and Copilot and AI visibility tracking. Each one uses the same method, tuned to how that engine finds sources.
How to compare AI SEO companies
When you compare AI SEO companies, ask three questions. Does the agency measure visibility with a repeatable prompt panel or with a few screenshots? Does it separate documented platform behavior from theory? And does it still do the SEO fundamentals that retrieval depends on?
Be wary of anyone promising guaranteed placement in ChatGPT, because no one controls how a model answers. A credible partner shows you its method, its baseline and the specific changes it will make.
Who this is for
AI SEO pays off for businesses whose buyers research before they buy: B2B and SaaS companies, professional services, e-commerce brands and multi-market companies across the US, Canada, Australia, Europe and the Middle East. Start with a free AI visibility audit to see how AI engines describe you today.