Seven markets, several search languages
North Africa is not one search market. Egypt searches mostly in Arabic and English. Morocco, Algeria and Tunisia move between Arabic, local dialect and French, often in the same query. Libya, Sudan and Mauritania are smaller markets with their own business logic. An SEO agency for North Africa has to plan each country on its own terms while keeping one clean technical foundation.
Demand for specialist help is real but uneven. “seo egypt” gets about 320 searches a month in Egypt, and “seo morocco” about 90 a month in Morocco (Google Ads, 2026). Choose your market for the details:
- Egypt: the largest Arabic-speaking audience, local growth and exporters.
- Morocco: tourism, offshoring and fast-growing e-commerce.
- Algeria: a large domestic market with French and Arabic search.
- Tunisia: IT and services firms selling to Europe.
- Libya: energy, construction and import trade.
- Sudan: diaspora audiences, NGOs and planning for recovery.
- Mauritania: mining and fisheries B2B, in Arabic and French.
Arabic, Darija and French: the Maghreb search mix
In the Maghreb, one buyer might search in French for a product category, in Darija for a price question and in Modern Standard Arabic for an official service. Dialect queries are often typed in Latin letters with numbers standing in for Arabic sounds. French leads many B2B, tech, health and higher-education searches, while Arabic is strong in public services and many consumer categories.
We deliver trilingual SEO in Arabic (including Darija and dialect queries), French and English, with native-language review of every page. Research runs separately per language and country, because a French query in Casablanca and one in Tunis don’t always share wording or intent. In Egypt, Libya and Sudan, we work in Arabic and English.
One site or country sites, and fr/ar hreflang
Most regional brands do best with one strong domain and folders by country and language, such as /fr-ma/, /ar-ma/, /fr-dz/ and /fr-tn/. Authority is shared and new markets launch faster. Country domains such as .ma, .dz or .tn make sense when each market runs as a separate business, and some carry local registration requirements.
Hreflang ties it together. A Maghreb site typically needs fr-MA, ar-MA, fr-DZ, ar-DZ, fr-TN and ar-TN clusters, plus English and an x-default. Google’s hreflang uses standard ISO language codes, so Darija content sits under ar-MA or ar-DZ rather than a dialect code. Arabic versions also need right-to-left layouts with correct dir and lang attributes. Our international SEO service plans the structure and the rollout.
Nearshoring: ranking in Europe from North Africa
Many Moroccan and Tunisian firms sell call center, IT, engineering and design services to France, Belgium, Spain and the wider EU. Their buyers search in French or English from Paris or Brussels, not from Rabat or Tunis. That calls for fr-FR, fr-BE and English pages, capability content that reads natively to European procurement teams, and links from European industry sites. Our content SEO work builds that buyer-stage content for outsourcing and software firms.
E-commerce: cash on delivery and marketplaces
Cash on delivery remains common across North Africa, and many orders are confirmed by phone or WhatsApp before dispatch. Product and category pages need local prices, delivery zones by city, delivery times and payment options stated plainly. We measure confirmed and delivered orders, not only checkout completions, because refused parcels are part of the picture.
Marketplaces such as Jumia in Egypt and Morocco, and classifieds such as Avito in Morocco and Ouedkniss in Algeria, compete for product searches. Our e-commerce SEO work builds category content, product schema and seasonal pages that marketplaces can’t match.
Data protection, country by country
Each market has its own rules. Morocco applies Law 09-08, overseen by the CNDP. Algeria’s Law 18-07 governs the processing of personal data. Tunisia’s Organic Law 2004-63 is one of the region’s oldest data protection laws, and Egypt has Law No. 151 of 2020. We keep forms, analytics and consent aligned with each market, following your legal team’s guidance.
AI search in three languages
ChatGPT, Gemini, Perplexity and Google AI Overviews draw on Arabic, French and English sources when they answer North African queries. Our AI SEO work keeps your brand described consistently in each language, earns mentions on trusted local and European sites and structures pages so AI answers can cite them.
Working with us
We work remotely with teams across North Africa and Europe, in your time zone. We have no offices in the region. Engagements start with an initial three-month period, then run month to month. For Libya and Sudan, engagements are subject to applicable laws. Pricing is quote-only, in US dollars (USD), and follows a free SEO audit. For Gulf and Levant markets, see SEO for the Middle East.