ChatGPT SEO that gets your brand recommended and linked

ChatGPT SEO is the work of improving how often ChatGPT mentions, recommends and links to your brand. It covers ChatGPT search, which retrieves live web results, and the knowledge ChatGPT's models hold from training. The main levers are crawler access, Bing indexation, consistent entity information, clearly written pages and mentions on the sites ChatGPT cites.

When it searches, ChatGPT sends queries to its search sources, which OpenAI says include third-party providers plus its own crawler and partner content. It then selects relevant, trustworthy passages to write its answer and links to them. OpenAI doesn't publish its ranking signals, so we combine its documentation with testing on real prompts.

No. No agency controls what ChatGPT says, and answers change between users, sessions and model updates. Anyone promising guaranteed recommendations is overstating what is possible. We can remove the technical barriers, strengthen the signals ChatGPT relies on and measure your recommendation rate against a baseline every month.

OAI-SearchBot is OpenAI's search crawler, and it determines whether your pages can appear in ChatGPT search answers. GPTBot collects content that may be used to train OpenAI's models. They are controlled separately in robots.txt, so you can allow search visibility while opting out of training if that fits your content policy.

It depends on your content model. Publishers who license their content often block it. Brands that want models to know them well usually have more to gain from allowing it, since training data shapes what models recall. Either way, blocking GPTBot does not remove you from ChatGPT search as long as OAI-SearchBot stays allowed.

In part. OpenAI says ChatGPT search uses third-party search providers alongside its own crawler and content from partners, and Bing is widely reported to be one of them. That makes Bing indexation a practical priority, so we verify Bing Webmaster Tools coverage, fix indexing gaps and use IndexNow to speed up discovery of new and updated pages.

Look for sessions with utm_source=chatgpt.com or a chatgpt.com referrer. ChatGPT adds that parameter to many links it shows, which makes the traffic easier to identify. We set up a custom channel group in GA4 for ChatGPT and other AI assistants, so AI referrals and their conversions appear as their own line in reports.

Be easy to find, easy to understand and widely vouched for. Allow OAI-SearchBot, get key pages indexed in Bing, state your offer, pricing model and differentiators plainly, and earn mentions on the review sites, lists and communities ChatGPT cites for your category. Consistency across all of these matters as much as volume.

Usually because its sources are outdated, thin or contradictory. ChatGPT may be drawing on an old review, a stale directory listing or its training data rather than your current site. We trace the likely sources, correct the facts on your site and profiles, and request updates on third-party pages where possible.

OpenAI hasn't documented how ChatGPT uses schema markup. Structured data still helps the search engines ChatGPT relies on understand your pages, and it keeps your facts consistent across the web. We implement it for those reasons, but we put most effort into clear visible text, which every system can read.

Don't count on it. Published crawler analyses suggest OpenAI's crawlers mainly read the HTML they receive and don't render JavaScript the way Googlebot does. If your key content only appears after scripts run, ChatGPT may see a nearly empty page. We check this in your logs and move critical content into the initial HTML.

Technical fixes such as unblocking OAI-SearchBot and improving Bing indexation can affect ChatGPT search answers within weeks. Changing how often you are recommended for competitive shortlist prompts usually takes three to six months, because it depends on third-party mentions. What models recall without search changes more slowly, with new model releases.

Cost depends on your category, the number of markets and prompts we track, and how much content and PR work is needed. We quote after an audit rather than selling a fixed package. Our Free AI Visibility Audit shows how ChatGPT describes you today, so any proposal is specific to your gaps.