# SEO audit services that end in a clear plan, not a pile of warnings

> In-depth SEO audit services: technical health, content, backlinks, Core Web Vitals and AI readiness, delivered as a prioritized action plan.

Our SEO audit services review your site the way Google, Bing and AI crawlers experience it: technical health, content quality, backlinks, Core Web Vitals and AI readiness. You get a ranked action plan that shows what to fix first, why it matters and who should own it.

## Common problems

- **Tool reports full of equal-weight errors:** Automated crawlers flag hundreds of issues with no sense of priority, so teams fix easy warnings while the problems costing traffic stay in place.
- **A traffic drop nobody can explain:** An algorithm update, a release that changed templates or an indexing problem can all look the same in analytics. Without diagnosis, the fix is guesswork.
- **Audits that never get implemented:** A long PDF with no owners, effort estimates or order of work tends to sit unread while the same issues compound.
- **No view of AI search readiness:** Standard audits rarely check whether AI crawlers can reach your content, whether Bing indexes it, or whether AI assistants describe your brand correctly.

## What's included

- **Technical SEO audit:** A full crawl plus Search Console and log-file analysis covering indexation, canonicals, redirects, rendering, sitemaps, robots rules and site architecture.
- **Core Web Vitals review:** Field and lab data for LCP, INP and CLS by template, with the specific causes behind each failing page type.
- **Content and on-page audit:** Cannibalization, thin and outdated pages, intent mismatches, title and heading issues, and gaps against the pages outranking you.
- **Backlink profile audit:** The quality, relevance and distribution of your links, risky patterns, lost links worth recovering and the authority gap to competitors.
- **Competitor and SERP analysis:** Who ranks for your priority terms, what their pages do differently, and which SERP features and AI answers appear for those queries.
- **AI readiness review:** AI crawler access, Bing indexation, schema and entity consistency, plus spot checks of how ChatGPT, Perplexity and AI Overviews describe your brand.
- **E-commerce SEO audit modules:** Faceted navigation, product variants, pagination, out-of-stock handling, product schema and Merchant Center alignment for online stores.
- **Prioritized action plan:** Every finding scored for impact and effort, grouped into sprints and assigned to an owner: developers, content, marketing or us.
- **Walkthrough session:** A live call to explain the findings to your team, answer questions and agree what happens first.

## Types of SEO audit we run

The core method stays the same, but the emphasis changes with the question you need answered.

- **Full website SEO audit:** Technical, content, authority and AI readiness reviewed together. The right choice when you want a complete picture and a 6 to 12 month roadmap.
- **Technical SEO audit:** A deep look at crawling, indexation, rendering and performance for large or complex sites, often run before development planning.
- **E-commerce SEO audit:** Catalog-specific checks for faceted URLs, variants, category copy, product schema and platform faults on Shopify, WooCommerce, Magento and BigCommerce.
- **Traffic drop audit:** A focused diagnosis that matches the timing of a decline to releases, algorithm updates and indexation changes, followed by a recovery plan.
- **Pre-migration audit:** A baseline of URLs, rankings and links taken before a redesign or replatform, so nothing valuable is lost in the move.
- **International audit:** Hreflang validation, market-level indexation and structure checks for sites serving several countries or languages.

## The first 90 days

### Week 1: Access and discovery

- Search Console, analytics and log file access
- Goals, known issues and recent changes documented
- Full site crawl and data collection

### Weeks 2–3: Analysis and scoring

- Technical, content, backlink and AI readiness review
- Competitor and SERP comparison
- Each finding scored for impact and effort

### Week 4: Plan and handover

- Prioritized action plan with owners
- Walkthrough session with your team
- Optional implementation and a re-crawl to verify fixes

## What we report

- Share of audit actions completed
- Indexed vs submitted URLs
- Core Web Vitals pass rate by template
- Crawl errors and redirect issues over time
- Organic clicks and conversions on fixed sections
- AI crawler access and AI citations

## Free SEO Audit vs full SEO audit

|  | Free SEO Audit | Full SEO audit |
| --- | --- | --- |
| Purpose | Spot the biggest gaps and decide where to start | Diagnose every significant issue and plan the fixes |
| Scope | Top pages and key templates | The whole site, including server logs where available |
| Data sources | Crawl sample and public data | Full crawl, Search Console, analytics, logs and backlinks |
| AI readiness | Headline checks | Full review with brand answer spot checks |
| Deliverable | Summary of top issues and opportunities | Scored action plan with owners and a walkthrough |
| Cost | Free, with no obligation | Quoted after scoping |
| Best for | Deciding whether and where to invest | Teams ready to fix and grow |

## What our SEO audit services cover

SEO audit services should answer two questions: what is holding your site back, and what should you do about it first? Our audits answer both. We combine a full crawl with Search Console, analytics, backlink data and, where available, server logs. Then we compare the results against the sites outranking you.

The review covers four areas.

### Technical SEO audit

Crawling, indexation, canonicals, redirects, JavaScript rendering, sitemaps, robots rules, site architecture and Core Web Vitals. This part overlaps most with our [technical SEO](/services/technical-seo/) service, and it often explains why good content underperforms.

### Content and on-page

Keyword cannibalization, thin or outdated pages, intent mismatches, weak titles and gaps against competitors. We look at what each important page targets and whether it is the best answer available for that search.

### Authority

The quality and relevance of your backlinks, risky patterns, lost links worth recovering and the gap to competitors. Links are judged on relevance and editorial value, not only on third-party scores.

### AI readiness

AI crawler access, Bing indexation, structured data and entity consistency across the web. We also run spot checks of how ChatGPT, Perplexity and Google AI Overviews describe your brand today.

## How we prioritize findings

Any audit tool can generate a long list of warnings. The value of a professional SEO audit is knowing which ones matter. We score each finding for impact, meaning how much traffic or revenue it affects, and for effort, meaning how hard it is to fix. Then we group findings into sprints.

Critical problems, such as important pages excluded from the index, go to the top regardless of effort. Cosmetic warnings that affect nothing measurable go to the bottom or off the list entirely. Each action names an owner, so developers, writers and marketers know exactly what's theirs.

## Start with the Free SEO Audit

Not every business needs a full audit on day one. Our [Free SEO Audit](/free-seo-audit/) reviews your top pages and key templates and highlights the largest gaps. It shows whether your main opportunity is technical, content or authority. It's a no-obligation way to decide whether a full audit or an ongoing program makes sense for you.

## E-commerce SEO audits

Online stores fail in ways brochure sites don't. Faceted filters can create thousands of crawlable URL combinations. Variants can duplicate product pages, and out-of-stock items can either waste crawl budget or throw away rankings when removed. Our e-commerce SEO audit adds catalog-specific checks for these problems, plus product schema, category copy and Merchant Center alignment. It also covers the known faults of the major platforms. For stores that need ongoing work, our [e-commerce SEO](/services/ecommerce-seo/) team picks up where the audit ends.

## After the audit

The audit ends with a walkthrough session, not a file in your inbox. From there, you can implement the plan in-house, ask us to handle it, or split the work. If a redesign is coming, the audit doubles as the baseline for [website migration SEO](/services/seo-migration/). When fixes go live, we re-crawl to confirm they work and measure their effect on organic traffic and conversions.
## FAQ

### What is an SEO audit?

An SEO audit is a structured review of everything that affects how your website performs in search. It covers technical health, content quality, on-page optimization, backlinks and, increasingly, readiness for AI search. A good audit ends with a prioritized plan that explains which problems cost the most traffic and how to fix them.

### What does your SEO audit include?

Our full SEO audit includes a technical SEO audit, a Core Web Vitals review, content and on-page analysis, a backlink audit, a competitor comparison and an AI readiness review. E-commerce sites also get catalog-specific checks. Every finding is scored for impact and effort, and we walk your team through the plan on a live call.

### What's the difference between the Free SEO Audit and a full audit?

The Free SEO Audit is a quick review of your top pages and key templates that highlights the biggest gaps and helps you decide where to start. The full SEO audit is a paid, in-depth project covering the whole site with Search Console, analytics and log data, delivered as a scored action plan with owners.

### How much do SEO audit services cost?

The cost of a full audit depends on the size and complexity of your site, the number of markets or languages, and whether you need e-commerce or migration modules. We scope each audit before quoting. If you are unsure whether you need one, start with the Free SEO Audit and decide from there.

### How long does an SEO audit take?

Most full audits take three to four weeks from receiving access to the walkthrough session. Very large sites, or those with several markets, can take longer. If we find something urgent along the way, such as important pages accidentally blocked from indexing, we flag it straight away rather than waiting for the final report.

### What access do you need for an audit?

At minimum, we need read access to Google Search Console and your analytics platform. Server log files, Bing Webmaster Tools and read access to your CMS make the audit more accurate, and Merchant Center access helps for online stores. We don't need admin rights for an audit, and you can revoke access at any time.

### Do you implement the fixes after the audit?

We can. Some clients take the action plan to their own developers and writers, others ask us to implement it, and many split the work. The plan is written to be usable either way. If you move into an ongoing engagement, we re-crawl after each sprint to confirm fixes are live and working.

### How often should a website have an SEO audit?

A full website SEO audit once a year suits most sites, plus a focused audit after any major change such as a redesign, replatform or significant traffic drop. Large or frequently updated sites benefit from continuous monitoring between full audits, so new issues are caught within days rather than months.

### Can an SEO audit explain a sudden drop in traffic?

Usually, yes. We line up the timing of the drop with site releases, known algorithm updates, indexation changes and competitor movements, then look at which pages and query types lost visibility. That pattern normally points to the cause. The result is a recovery plan rather than a list of general best practices.

### Do you run e-commerce SEO audits?

Yes. Our e-commerce SEO audit adds checks for faceted navigation, variant and duplicate URLs, pagination, out-of-stock and discontinued product handling, category page copy, product schema and Merchant Center. We also review platform-specific faults on Shopify, WooCommerce, Magento, BigCommerce, Salla and Zid.

### Does the audit cover AI search visibility?

Yes. We check that AI crawlers such as GPTBot, OAI-SearchBot and PerplexityBot can access the content you want surfaced, confirm Bing indexation, and review schema and entity consistency. We also test how AI assistants describe your brand for key prompts, which often reveals outdated or inaccurate information worth correcting.

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Source: https://imposeo.com/services/seo-audit/
IMPOSEO: SEO for Google and AI search. Contact: rank@imposeo.com. Proposals are quoted in USD after a free audit: https://imposeo.com/contact/